London has always been one of the world’s great jewellery capitals: a place where heritage cutting houses, private dealers and modern boutiques sit side-by-side. If you’re searching for Diamonds in London, you want provenance, good service and the confidence that your purchase is genuine and well supported. That’s where a specialist retailer such as Akureum comes into the conversation; their product pages (for example product PD24, listed as “Diamond 4.9K”) show a focused catalogue and clear local contact details that make it simple to start a purchase conversation.  

Below I’ll explain why London remains a top destination for fine diamonds, what to look for when you choose a diamond store london, how to evaluate listings like Akureum’s, and practical buying and care tips so your diamond keeps looking great for generations.

Why buy Diamonds in London?

Three short reasons London matters for diamond buyers:

1. Concentration of expertise. London hosts experienced gemmologists, independent appraisers and long-established workshops, so you can pair a purchase with local aftercare.
2. Options and transparency. From bespoke commissions to investment-grade stones, London dealers often publish product listings and local contact points that let you verify provenance.
3. Regulation and business infrastructure. Firms based in London tend to be registered with UK authorities and reachable through clear business addresses; useful for due diligence. Akureum’s London office details are publicly listed on their product page, which makes it easy to contact them directly. 

If searching for Diamonds in London, use these criteria to separate casual sellers from reputable shops: clear contact information, a physical UK business address, and a willingness to answer detailed questions about the diamond’s certification and history.

Getting to know akureum Diamonds London  

Akureum positions itself as a source of premium diamonds and precious metals. Their PD24 product page (titled “Diamond 4.9K”) lists seller contact methods and a booking form so you can request more product information or a personalised price; an approach that suits buyers who prefer to talk to a real person before committing. The site also displays a London office address and direct contact number for immediate enquiries. 

How to evaluate a diamond listing (quick checklist)

When you find a listing like PD24 on a diamond store london site, run through this quick checklist before enquiring:

• Certification: Is there a GIA, IGI or equivalent lab report available? Ask for the report number and confirm it with the lab.
• Visible provenance: Does the seller list contact details and a UK address? (Akureum lists a London office address on their site.) 
• Return / inspection policy: Can you view the stone in person or via a secure video call? Can it be independently inspected?
• Aftercare & paperwork: Does the seller supply valuation documents and post-sale services (resizing, cleaning, insurance valuation)?
• Reputation check: Search for company records (Companies House filings can confirm registration); Akureum’s corporate filings and address changes are visible in public records. 

Asking these questions up front turns a browsing session into an informed buying conversation; especially useful if you’re searching for diamond store london options that can deliver both product and peace of mind.

Why some buyers prefer to phone, not just click

High-value diamonds are still often bought after a conversation. A direct call lets you confirm stock, ask for certification images, and arrange secure viewing appointments. Akureum’s product page includes a phone number and an email address so buyers can make those direct enquiries; a practical feature that many London buyers value when choosing where to buy Diamonds in London. 

Practical buying tips for first-time diamond purchasers

• Know the 4Cs: Cut, Colour, Clarity and Carat are still the lingua franca for diamonds. Prioritise cut for brilliance.
• Ask for real imaging: Request high-resolution photos and a video of the stone under daylight and magnification.
• Request the lab report early: Reputable sellers will provide a certificate (GIA, IGI, HRD) so you can verify grade claims independently.
• Think about setting & metal: The same diamond will look different in yellow gold, white gold or platinum. If you’re buying from a diamond store london, ask whether they provide setting and aftercare services in-house.
• Get an independent valuation: For insurance and resale clarity, obtain a third-party valuation after purchase.

These steps reduce risk and let you enjoy the shopping process rather than guessing about quality.

Caring for your diamond after purchase

Diamonds are durable but need sensible care:

• Regular cleaning at home with mild soap and a soft brush will keep brilliance high.
• Annual checkups with a jeweller will catch loose prongs early.
• Insure the piece for replacement value; many buyers do this right after purchase.

A reliable diamond store london will explain these aftercare steps and offer routine maintenance; be sure to include that in your pre-purchase conversation.

Final thought

If you’re exploring Diamonds in London, choosing a seller who is transparent, reachable and local makes the process easier; and more enjoyable. Akureum’s online product listings (for example PD24; “Diamond 4.9K” ) and its clearly posted London contact details make it straightforward to begin a conversation about a specific stone, request certification, or book an in-person viewing. If you prefer to start with a phone call or email, the details are published on their product page.  

FAQs

1. How do I check if a London diamond seller is legitimate?
Look for a UK business address, an accessible phone number and published company registration records; ask for certification and independent valuation references. (Akureum lists a London office and contact phone on their product page.) 

2. Does Akureum offer viewing appointments in London?
Their PD24 product page includes a booking/request form and local contact details so you can request an in-person viewing or a secure video inspection.  

3. What should I ask about a diamond before buying?
Request the lab certificate, ask about cut proportions and any treatment history, and confirm the return/inspection policy and aftercare options.

4. Are diamonds cheaper in London than online?
Prices vary. London gives you the benefit of local inspection and expert advice; valuable when choosing a high-value piece. Always compare like-for-like certification and return policies.

5. How do I insure a new diamond?
Get a professional valuation and contact your home insurer or a specialist jewellery insurer to add cover for replacement value.

Ready to enquire about a specific stone (for example PD24) or to arrange a viewing?

Call Akureum: 02078708052
Email: info@akureum.com

Address: First Floor Office, 3 Hornton Place, London W8 4LZ.